Designing the Anthriq Brand

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Rebrands are usually explained in one sentence: “We outgrew our old name.”
This wasn’t that.

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Anthriq didn’t emerge from a naming exercise or a visual refresh. It emerged from sustained questioning about who we are, what we’re actually building, and what kind of future we want to belong to.

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Over time, we realised that the way we worked had fundamentally changed, but our identity hadn’t kept up. We were no longer just building products. We were building infrastructure, systems that allow others to work with biosignals without starting from scratch. What we were building was no longer an endpoint. It was a foundation.
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But our identity still spoke the language of products. That mismatch created friction.

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So instead of fixing surface-level symptoms, we stepped back and asked a more fundamental question:

What is actually at the center of our work?
The answer was obvious, but easy to overlook: the human body.

We work at the intersection of biology, engineering, and intelligence. Our systems read signals from the human body, process them with precision, and make them usable for builders. The identity needed to reflect that same balance — human at the center, systems around it.

Re-imagining the Identity

Re-imagining a brand is no mean feat and would require gathering the village to move mountains. That’s when we brought together different perspectives across design, product, and engineering, willing to question assumptions we had carried for years.
We also needed the help of strategists and consultants who understood what we were going for and had the creative chops to help us get there. And we found our dear friends at Parallel.

The next few months were about workshops, working sessions, mockups, iterations, reviews and more. The process was long, iterative, and often challenging in ways we never imagined. But what it resulted in was something that seemed simple by design, thoughtful at its core, and built to scale alongside the infrastructure we’re creating.

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We absolutely loved it, and we’ve been working hard towards bringing it to all of you!

Why the name Anthriq

Our name, Anthriq, embodies a singular mission: to merge the core of what makes us human (Anthros) with advanced intelligence and understanding (IQ).

Designing the Logo

The Anthriq logo is inspired by Leonardo da Vinci’s Vitruvian Man — not as symbolism, but as a way of thinking.

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The Vitruvian Man treats the human body as something structured and measurable, placing biology within geometry to show that it follows logic, proportion, and systems. That idea closely mirrors how we approach biosignals: not as abstract data, but as signals that can be understood, modeled, and designed for real-world use.

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The logo is constructed from basic geometric forms — circles, squares, triangles — forming an “A” at the center.
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The human sits at the center. Systems surround it.

Choosing the Colour Palette

Our colour system is minimal and high-contrast. Working with biosignals and real-time data requires a visual environment that supports focus and precision.
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Dark tones provide depth and structure, while lighter ones surface information and preserve clarity across complex interfaces. Orange plays a defining role in the system, marking moments of intent, activity, and activation where something changes, moves, or matters.

Typography Choices

Our typography is designed to carry complex ideas without adding friction. It supports dense technical documentation and research-heavy writing, remaining precise under load, readable at different scales, stable across contexts, and consistent across mediums.

Our Visual Direction

Our visual language is built around how we actually see the human body: as a source of signal.

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Human forms appear not as portraits, but as interfaces — overlaid with traces, measurements, and structure. The references come from signal plots, scientific imaging, and system diagrams, not speculative futurism.

Beyond today

We’re proud of what we’ve built and excited about what comes next.

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This new identity reflects how we think about technology — as something that should understand humans, not overwhelm them.

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What we’re building now is about foundations. Infrastructure that can last, adapt, and scale as human-aware technology becomes real.
This identity is simply the clearest expression of that belief.

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- Design Team, Anthriq